The next big innovation management theme, what could it possible be? Are we stuck with standarsizing the End to End innovation process, using innovation ecosystems and lean forever or is there more to come? There is more to come, the next big thing may be an evolutionary innovation process sucking in all kinds of best practices, it may be white spot anaylsis, helping companie to look beyond their current horizons, or having the user take over innovation, and pulling their ideas through the corporate ranks to get them to market.