Innovation process is a critical business process in any organization. Being a horizontal process impacting the whole organization, its standardization, automation, and further digitalization is reckoning a serious challenge for innovative organizations. In this research, we are conducting a bibliometric analysis in order to reveal the current understanding and application of digitalization as a concept within the firm\'s innovation process. The research is based on 81 high-quality publications indexed in the Scopus database. Several bibliometric analyses have taken place to disclose the current state of the art and to reveal the knowledge gap in the field of digitalization of the firm\'s innovation process. The results contribute to the digital transformation and innovation management theories as well as to scholars and practitioners working on optimizing the innovation performance on firm\'s level.