The purpose of this article is to identify the drivers, success factors, benefits, and barriers to innovation in a medium size construction firm with a standardized innovation management system. The case study method is used to compare theory to reality from different perspectives, building explanations from a Spanish contractor observed over a three year period. Findings suggest that innovation management can be standardized, which leads to an organizational improvement for the company, and at the same time this improvement facilitates organizational problem-solving on a regular basis, increasing technical capabilities, knowledge management, business profit, and client satisfaction. The framework described in this research aims to provide guidance for managers, thus they can innovate in a systematic way; however, this exploratory study has still to be validated by empirical investigations on a larger scale through a significant number of certified companies, which is currently not yet the case in the Spanish construction industry.